Plan and prepare communications and change campaigns with structured stakeholder alignment, messaging and feedback planning
Comms & Change Campaign Planning supports organisations preparing for significant workplace change or new technology adoption who need a cohesive campaign that aligns stakeholders, defines audiences and frames consistent messaging. Without planning, communications can be ad hoc, miss critical groups or fail to create clarity at the right time for the right people. Effective planning increases engagement and reduces confusion.
LW IT Solutions delivers Comms & Change Campaign Planning through a structured engagement that confirms the campaign scope, audience segments, messaging strategy, channel plan and measurement criteria. We work with your team to align on objectives, draft tailored messages and schedules, and produce templates and artefacts that support execution and evaluation. Outputs include a campaign plan, sample content and guidance for delivery and feedback loops.
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Service Overview
Highlights
- Stakeholder analysis and audience segmentation
- Messaging framework and key themes documentation
- Communication channel planning and timing roadmap
- Risk and feedback planning
- Campaign artefacts and templates
Business Benefits
- Clear campaign scope and objectives aligned to organisational priorities
- Tailored messages for different audience groups
- Communication plan structured by channel and timing
- Templates that accelerate content creation
- Defined feedback mechanisms to refine communications
Typical use cases
- Preparing communications for new software adoption
- Communicating organisational process changes
- Aligning executive, manager and end user messaging
- Planning phased communications for staged rollouts
- Integrating feedback mechanisms into campaign planning
Objectives & deliverables
What Success Looks Like
- Confirm campaign scope and success criteria
- Identify audience segments and stakeholder groups
- Develop tailored messaging and channel strategy
- Plan timing, roles and responsibilities for communications
- Define feedback loops and success metrics
What You Get
- Campaign scope and success criteria document
- Stakeholder and audience segmentation map
- Messaging framework with key themes
- Channel plan and communication schedule
- Templates and guidance for execution and measurement
How It Works
- Discovery and campaign scoping workshop
- Stakeholder analysis and audience segmentation
- Messaging framework development
- Channel and timing planning
- Draft content templates and artefacts
- Review, feedback planning and acceptance
Engagement Options
- Core Planning - Develop the basic campaign plan with stakeholder mapping, messaging and schedule.
- With Template Toolkit - Includes ready-to-use communications templates for emails, intranet posts and manager briefings.
- Feedback and Measurement Add-On - Adds defined feedback loops, surveys and simple metrics to evaluate campaign performance.
- Executive Alignment Session - Includes dedicated sessions to align senior leadership messaging and roles.
Additional Information
Prerequisites & licensing
Before this service begins, consider the following prerequisites:
- Clear statement of the change initiative or adoption being communicated
- Primary campaign sponsors and stakeholders identified
- Access to internal communications channels and templates
- List of target audiences and any pre-existing segmentation
Common Bundles
Customers who use this service often bundle with these services
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Readiness & Deployment
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Frequently Asked Questions
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