Reduce the effort of packaging, deploying, and updating common Windows applications by enabling Intune Enterprise Application Management with a practical operating model and measurable outcomes.
Talk through your requirements and leave with a clear next-step plan.
Service Overview
Highlights
- Use of Intune enterprise application management and the Microsoft-managed app catalog where available
- Clear standards for Win32 app packaging, detection, and assignment
- Focus on update and lifecycle management, not just initial deployment
- Designed for environments with limited endpoint engineering capacity
- Documentation and runbooks aligned to day-to-day support workflows
Business Benefits
- Reduce ongoing effort required to package, deploy, and update Windows applications
- Improve application deployment reliability through consistent standards and validation
- Lower incident rates caused by failed installs and inconsistent app versions
- Provide clearer ownership and governance for application requests and changes
- Enable predictable application updates without disrupting users or support teams
Typical use cases
- High support effort caused by frequent Win32 app packaging and updates
- Inconsistent application deployment success across devices
- Lack of a clear process for requesting and approving new applications
- Preparing Intune to scale to a larger or more diverse device estate
- Reducing reliance on manual packaging and ad-hoc deployment methods
Objectives & deliverables
What Success Looks Like
- Reduce effort and risk associated with Win32 app packaging and lifecycle management
- Standardise application deployment patterns and governance in Intune
- Improve application deployment success rates through better standards and validation
- Implement an app request and approval workflow aligned to business needs
- Increase confidence in updates by adopting controlled, testable release practices
What You Get
- Application management operating model for Intune (roles, workflows, and standards)
- Enabled and validated enterprise application management capability (within agreed scope)
- Pilot app set onboarded with documented deployment standards and success criteria
- Runbooks: packaging/deployment guidance, troubleshooting patterns, and change processes
- A prioritised backlog for app onboarding, rationalisation, and lifecycle improvement
How It Works
- Discovery - confirm current app portfolio, packaging approach, pain points, and tenant capabilities
- Operating model design - define standards for app onboarding, assignment, updates, and ownership
- Enablement - configure Intune Enterprise Application Management features within the agreed scope
- Pilot - onboard a representative set of applications and validate install, update, and rollback behaviour
- Operationalise - deliver runbooks, support processes, and a prioritised backlog for further app onboarding
Engagement Options
- Enablement Only - configure enterprise application management and define operating standards
- Pilot + Enablement - enable the capability and onboard a starter set of priority applications
- Application Factory - ongoing support for app onboarding, updates, and lifecycle management
Common Bundles
Customers who use this service often bundle with these services
Microsoft Intune Deployment & Optimisation
Design, deploy and optimise Microsoft Intune for consistent enrolment, policy enforcement, application management and compliance across modern device platforms.
Windows Autopilot & Device Lifecycle
Standardise Windows provisioning and refresh using Autopilot with consistent join strategies, app baselines, and lifecycle processes that reduce effort.
Intune Advanced Analytics
Use Intune Advanced Analytics to surface endpoint experience issues, prioritise remediation actions, and improve device reliability and user productivity.
Intune Add-ons & Trials Management
Assess, trial, and operationalise Microsoft Intune add-ons with clear pilots, licensing alignment, and governance mapped to real endpoint scenarios.

